Someone or something is always trying to take business away from you.
Sales reps complain to me all the time about competitors (or the marketplace) taking business away from them.
So the first thing I ask them is…
“What are YOU doing about it?”
“What are you GOING to do about it?”
Are you sitting around wringing your hands wishing that bad things would go away OR are you plotting a whole new strategy to take back what is rightfully yours?
Thirty-three years ago, I faced the biggest challenge of my seed selling career. Not only was my own sales territory in jeopardy, but so was the entire company I was working for.
But this threat was not from a competitor. It was actually from our very own government when they introduced a new Federal program called Payment In Kind (PIK).
In this episode of SeedSeller Training Radio, I discuss how devastating this program could have been to our young company if we hadn’t taken immediate action.
I also explain how we turned this major obstacle into one of the best opportunities ever!
Listen by clicking the audio player above.
P.S. I recorded this podcast a while ago, but its message is more relevant today than ever. Be sure to listen as you drive in your truck—it’s only 5 minutes long.
Click the player at the top to listen!
P.P.S. Are you looking for tools to help you increase your sales?
Learn more about our Seed Seller Value Pack!