Sales reps don’t bet money when gambling in their territory, they bet customers. And like casino gambling, they almost always lose. Most seed reps don’t realize that customers are their sales force. Customers are the reason every seed seller …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.