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Learn to Handle Sales Objections from Farmers

The Playbook is a guide designed to teach salespeople how to remain in control of every customer relationship.

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How do you respond when a farmer says ...

"You got beat by 20 bushels this year."

"Do you have any test plot data?" or "Why are you not in the yield trials?"

"I can save $40,000 in seed costs by buying your competitor's cheaper seed."

"It's too early to order. I don't know what I'm going to do yet."

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Prepare, Practice, and Role-Play to Overcome Objections

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Do You Know the Real Source of All Objections From Farmers?

The Handling Sales Objections Playbook is based entirely on an offensive strategy I call Staying Outside the Circle.

Staying Outside the Circle is a tactic used to keep you, the sales rep, in a leadership position and in control of the sale at all times. The only way objections can be managed, and a positive outcome of the sales call assured, is when the sales rep controls the direction of the conversation.

If you’re not in control, even the smallest objection can take the conversation in another direction—stopping the selling process…

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Not only does it leave the sale in jeopardy when an objection is not properly handled, but the entire relationship between the customer and the sales rep can be at risk.

The result may be the eventual loss of a customer.

The reason the staying Outside the Circle concept is so important to understanding how to handle objections is because it identifies the source of all objections farmers give you.

Have you ever wondered where objections come from?

Has it ever occurred to you that if you knew the source of all objections, you could go right to that source and permanently stop its generation?

Look at the two concentric circles below.

The smaller, black inner circle is where your customers’ attitudes are focused.

Thoughts farmers traditionally have when dealing with salespeople always generate from inside the smaller circle. Figuratively speaking, your customers’ minds never leave that circle unless you force them to leave.

Outside the Circle

Remember, they’ve been trained for many years to think that way so it takes someone from the outside—a smart seed/Ag seller—to get them to change.

As long as they are inside the small circle, they will never change how they think.

The Playbook teaches you exactly how to get farmers Outside the Circle!

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You Get the Complete

Handling Sales Objections Bundle

Online Course

Online Course

Virtually every sales objection you face is important and you need to know how to manage each one of them. This online course perfectly aligns with the HSO Playbook to help you overcome sales objections and increase sales.

The complete course is broken up into six individual lessons that you can watch at your convenience.

$497 Value

Handling Sales Objections Playbook

Handling Sales Objections Playbook

The Playbook has been custom-designed and professionally printed in full-color with over 150 pages. This Playbook is the only one of its kind and was created just for Seed Sellers like you.

This is a “Physical Product” that ships straight to you.

$297 Retail Value

Handling Sales Objections Playbook Audio Book

Audio Book

The audiobook includes 2.5 hours of professionally recorded audio. Every word of the Playbook—the training module, the word-for-word objection scripts, and even the StoryBook role-play—is included in this exclusive audiobook.

This audio program is a “Digital Download” & available the moment you purchase the Playbook.

$97 Value

Sales Storybook Template

Sales Storybook Template

The StoryBook is the most important selling tool you have in your selling arsenal. That’s because it contains so many things essential to conducting a successful sales call.

What makes the StoryBook so unique and effective on sales calls is that it creates an interactive dialogue between the prospect and the seller. It becomes a conversation and not simply a presentation.

The StoryBook Template comes inside the “Physical PlayBook”.

$97 Value

The Plan

3 Steps to Overcoming Objections

Purchase

Buy the Complete Handling Sales Objection Bundle

Prepare

Prepare, practice and Role-Play with the Playbook

Perform

Have the Confidence to Handle Every Sales Objection

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What's My Investment

Are you frustrated with your inability to handle objections or even stay in control of the conversation when talking with prospects or customers? Are you searching for ways to stay on topic and avoid discussions about market prices, input costs or price? Are you tired of chasing customers in an attempt to get them to order when you want them to order?

The lack of a training may already be costing you and your sales territory a great deal.

GET $988 OF SALES TOOLS FOR ONLY $347!

Gain access to these exclusive bonuses when you order:

  • Online Course ($497 Value)
  • Playbook – Custom-designed & professionally printed in full-color with over 150 pages ($297 Value)
  • Audiobook – Includes 2.5 hours of professionally recorded audio to play on your smartphone or tablet ($97 Value)
  • StoryBook Template – The most important selling tool you have in your selling arsenal ($97 Value)

Buy Playbook – $347

Product Training vs. Sales Training

Buy Playbook – $347

ABOUT Rod Osthus

Most seed and ag sellers struggle to find new prospects and sell to today’s sophisticated farmers.

With 46 years in the ag business, Rod Osthus created a selling framework that helps teach sales reps and companies not only how to be different, but also how to be perceived as the most professional, well-prepared leader the farmer comes into contact with.

Rod’s extensive background in research, production, sales, quality control, and marketing, coupled with his highly-tactical, hands-on approach makes him the most effective agricultural consultant in the industry.

Rod Osthus

FAQ


What is included in the Handling Sales Objection Bundle?
In addition to the actual Playbook, the HSO Bundle includes the complete audiobook to listen as you drive throughout your sales territory, sales StoryBook template, and the exclusive online training course which includes six video lessons!
Do You have a Refund Policy?
Yes! If you are not 100% satisfied with your purchase, just reach out to Jocelyn, our Senior Account Executive, at [email protected] within 30 days, and we’ll give you a full refund.
When Will I Receive the Playbook?
Your Playbook will be shipped within 24-36 hours (unless ordered on a weekend). Domestic shipment delivery times can range from 3-6 days, and international shipments take up to 14 days. You will receive tracking details once your order is shipped so you can keep an eye out for delivery!
When Will I Receive My Exclusive Bonuses
All bonus materials will be delivered via email as soon as your purchase is verified (up to 15 minutes). If you do not receive your bonuses within 30 minutes, please contact our customer experience team at [email protected], and she’ll assist you. Please note all bonus materials are digital—there are no physical bonuses except for the actual Playbook itself.

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Contact Us

P.O. Box 206

Olivia, MN 56277

USA

T: 320-296-3218

E: [email protected]

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Hire Rod Osthus

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A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 45-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.

Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.

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