Learn to Handle Sales Objections from Farmers
The Playbook is a guide designed to teach salespeople how to remain in control of every customer relationship.
Do You Know the Real Source of All Objections From Farmers?
The Handling Sales Objections Playbook is based entirely on an offensive strategy I call Staying Outside the Circle.
Staying Outside the Circle is a tactic used to keep you, the sales rep, in a leadership position and in control of the sale at all times. The only way objections can be managed, and a positive outcome of the sales call assured, is when the sales rep controls the direction of the conversation.
If you’re not in control, even the smallest objection can take the conversation in another direction—stopping the selling process…
The result may be the eventual loss of a customer.
The reason the staying Outside the Circle concept is so important to understanding how to handle objections is because it identifies the source of all objections farmers give you.
Have you ever wondered where objections come from?
Has it ever occurred to you that if you knew the source of all objections, you could go right to that source and permanently stop its generation?
Look at the two concentric circles below.
The smaller, black inner circle is where your customers’ attitudes are focused.
Thoughts farmers traditionally have when dealing with salespeople always generate from inside the smaller circle. Figuratively speaking, your customers’ minds never leave that circle unless you force them to leave.
Remember, they’ve been trained for many years to think that way so it takes someone from the outside—a smart seed/Ag seller—to get them to change.
As long as they are inside the small circle, they will never change how they think.
The Playbook teaches you exactly how to get farmers Outside the Circle!
You Get the Complete
Handling Sales Objections Bundle
Virtually every sales objection you face is important and you need to know how to manage each one of them. This online course perfectly aligns with the HSO Playbook to help you overcome sales objections and increase sales.
The complete course is broken up into six individual lessons that you can watch at your convenience.
Handling Sales Objections Playbook
The Playbook has been custom-designed and professionally printed in full-color with over 150 pages. This Playbook is the only one of its kind and was created just for Seed Sellers like you.
This is a “Physical Product” that ships straight to you.
$297 Retail Value
The audiobook includes 2.5 hours of professionally recorded audio. Every word of the Playbook—the training module, the word-for-word objection scripts, and even the StoryBook role-play—is included in this exclusive audiobook.
This audio program is a “Digital Download” & available the moment you purchase the Playbook.
Sales Storybook Template
The StoryBook is the most important selling tool you have in your selling arsenal. That’s because it contains so many things essential to conducting a successful sales call.
What makes the StoryBook so unique and effective on sales calls is that it creates an interactive dialogue between the prospect and the seller. It becomes a conversation and not simply a presentation.
The StoryBook Template comes inside the “Physical PlayBook”.
What's My Investment
Are you frustrated with you inability to handle objections or even stay in control of the conversation when talking with prospects or customers? Are you searching for ways to stay on topic and avoid discussions about market prices, input costs or price? Are you tired of chasing customers in an attempt to get them to order when you want them to order?
The lack of a training may already be costing you and your sales territory a great deal.
GET $988 OF SALES TOOLS FOR ONLY $347!
- Online Course ($497 Value)
- Playbook – Custom-designed & professionally printed in full-color with over 150 pages ($297 Value)
- Audiobook – Includes 2.5 hours of professionally recorded audio to play on your smartphone or tablet ($97 Value)
- StoryBook Template – The most important selling tool you have in your selling arsenal ($97 Value)
ABOUT Rod Osthus
Most seed and ag sellers struggle to find new prospects and sell to today’s sophisticated farmers.
With 46 years in the ag business, Rod Osthus created a selling framework that helps teach sales reps and companies not only how to be different, but also how to be perceived as the most professional, well-prepared leader the farmer comes into contact with.
Rod’s extensive background in research, production, sales, quality control, and marketing, coupled with his highly-tactical, hands-on approach makes him the most effective agricultural consultant in the industry.