Selling to farmers today is not harder… It’s Just Different! Once you realize that, you need to ask yourself... Do you know how to be different from other reps? Have you changed your sales approach? Do you know how to control the …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.