Everything you do with your customers right now is going to determine your level of success with those customers the rest of the year. If you leave them alone and don’t talk about next year’s plan until after harvest, you are going to be faced …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.