So many sales reps today feel like product is the “be-all and end-all” when it comes to selling seed and agricultural products.
Heck, I used to think the same thing early on in my seed selling career.
But, thankfully, I learned there’s a better and much more effective way to sell.
It was especially rewarding for me to be there early in Shad’s career when he stopped worshipping at the alter of “products” and realized the value comes from himself, the sales rep, first and foremost.
In this short clip below, Shad does a great job of explaining that while product is important, it’s not the ticket to long-term success in selling or helping farmers produce the best crop possible.
P.S. Whenever you’re ready, here are the 2 best ways I can help you:
1) Want to learn the same selling tactics and strategies discussed in this podcast?
Then get registered today for SeedSeller Blueprint LIVE in Minneapolis (limited tickets available) – https://seedsellerblueprint.com
2) Get access to my FREE Mini-Masterclass on selling seed. This free training is only available for a few more days! Click here: rcthomas.com/mini
