The act of confirming orders is an outdated strategy because it asks customers to confirm any changes they want to make to their order or cropping plan. So, what’s wrong with that? Well, farmers are being overwhelmed with new information and …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.