SeedSeller Training TV - Seed ownership is best described as the time when a seed booking turns into a seed sale. When do customers actually decide to take ownership of the seed they ordered so it becomes their property and, thus, no longer belongs …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.