Someone or something is always trying to take business away from you. Sales reps complain to me all the time about competitors (or the marketplace) taking business away from them. So the first thing I ask them is... "What are YOU doing about …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.