The Seed Selling Equation:
Training = Confidence = Sales Calls = Orders
Without the first two elements you will never achieve the last two. Don’t expect results from yourself or from your sales force if you are not training to succeed.
Practice, prepare, and practice some more before you ever step foot in front of another customer. As your customers are starting to prepare for the next planting season ask yourself what are you doing to prepare?
What are you doing to make sure you are better than you were last year.
Challenge yourself to start reading more on sales, keep in tune with what’s happening in the food, seed and energy industry.
Training on product information and technologies are a given. But how often are you training your social and selling skills?
The more you train the more confident you will become in your ability to be a leader to your customers.
The more confident you become and the more sales calls you will make. Because of your training you will make more quality sales calls, which will directly result in more and larger orders.