Harvesting Customers –
At this very moment, there are thousands of producers harvesting the results of the varieties you sold them last year.
It’s those results that form your customers’ crop planning decisions for next year.
But how do you know your customer is making the right decisions based on the results he’s getting?
After all, the biggest danger lurking at harvest time is not the number on the yield monitor—the biggest danger at this time of year is Unchecked Emotions by your customers as they sit alone in that combine cab.
Performance is all over the board this year and just about everyone has been through a very difficult growing season, which could mean your customers are very confused about what to plant next year.
It also means their minds are out of balance, making it difficult to make the right decisions without your help. Unless your customers’ minds are focused and in balance, they could be making the wrong decisions about your products right at this very moment.
We’re all human and our emotions play a very big role in our decision-making process. Just make sure your emotions are in check and that your mind is in balance before you ever attempt to balance your customers’ minds. It’s your job to make sure every single one of your growers’ minds are balanced by the time harvest is over. That means being there on the combine with him during harvest.
Click Play to listen to Track 6 (Emotions on the Combine) from our best-selling “Harvesting Customers” Audio Program.
Like what you hear? You can download the full “Harvesting Customers” Audio Training Program today by clicking here.