60 Minutes Will Change Your
Entire Strategy of Selling Seed!
Harvesting Customers CD

Riding harvesters (combines) is the most effect way to build and maintain strong relationships with your farmers.
It’s also the only real way to see your products in action, performing in dozens of environments, under dozens of different management systems.
Purchase a copy of “Harvesting Customers” Audio Training for you and your entire sales force today!
You Will Learn:
Why riding harvesters is so important to sales success
- The 5 steps to riding harvesters
- The perceptions you need to reinforce in the cab
- How to grade yourself and judge your success
Why Ride Harvesters?
Why is riding harvesters one of the most significant aspects of your relationship with a customer? It’s because that’s when your customers are forming their opinions and perceptions regarding you, your company and having your products on their farms.
This one hour audio study course will give you a step-by-step strategy for each and every harvest season and allows you to train at home, in the office or as you drive through your sales territory.
Preview Sample Tracks
Track 2: Effectiveness Depends On You
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Track 3: Harvest Season Can Be Stressful
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Track 8: Building the Right Perceptions
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Track List:
| 1. | Introduction |
| 2. | Effectiveness Depends On You |
| 3. | Harvest Season Can Be Stressful |
| 4. | Your Customers’ Mindset |
| 5. | 5 Steps to Keep Your Mind Balanced |
| 6. | Emotions on the Combine |
| 7. | It is a Strategy |
| 8. | Building the Right Perceptions |
| 9. | Eliminating the Wrong Perceptions |
| 10. | Harvester Riding Opportunities |
| 11. | Additional Opportunities |
| 12. | Be There First |
| 13. | Direct, Timely and Intimidating |
| 14. | Rewards |
| 15. | 5 Steps to Riding Harvesters Successfully |
| 16. | Developing the Right Attitude |
| 17. | The Boogieman |
| 18. | Rules of Riding |
| 19. | Executing the Plan |
| 20. | Execution Mentality |

Run around your territory with a weigh wagon?
Harvest all of the test plots you planted in the spring?
Harvest yield data that only pertains to the growing conditions for last year?
Miss the one and only chance to be with your growers as they harvest your products?
Your customer has the right perceptions of your products.
Your customer understands what factors led to their harvest results.
Your relationship with every customer is growing stronger than ever.
Your confirming orders for next year before harvest is complete.
Your customers start doing everything you ask them to do when you ask them to do it.
By riding harvesters/combines with every one of your growers during harvest.
Planting Customers CD
Planting season is the official start of the new selling season and the official end of the old one. The more planters you visit, the more cooperative your customers will be and the earlier you will write their orders for next season.
Best of all, positive changes will take place in your customer’s farming operation and the easier they will be to lead the rest of the year!
Purchase a copy of Planting Customers Audio Training for you and your entire sales force today!
You Will Learn:
Which growers you need to visit first
- How to schedule planters visits
- The 5 steps to planting customers
- 12 reasons why customers should never split a planter
- How to get customers to stop their planters and give you their time
“Planting Customers” Audio Training
This personal study course that will change your life and the lives of every customer to whom you sell. This one hour audio training program allows you to train at home, in the office or as you drive through your sales territory.
This audio program gives you the plan you need for the upcoming planting season and includes a free downloadable study guide. The study guide will allow you to take the principles taught in this one-of-a-kind audio program and apply them to your specific sales territory.
Preview Sample Tracks
Track 2: It Is A Strategy
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Track 6: Staying In Control
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Track 8: You Must Provide Leadership
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Need More Information? Read On!
Track List
1. Introduction 2. It’s A Strategy 3. Do It Right, Not Rushed 4. Why You Have To Be There 5. Getting Growers Out Of The Ag Cycle 6. Staying In Control 7. More Values For Following Planters 8. You Must Provide Leadership 9. Improving The Attitudes Of Your Customers 10. Opportunity To Fix Mistakes 11. Proper Execution Of The Cropping Plan 12. Proper Planting Procedures 13. Top 5 Factors To Producing A Top Crop 14. The Benefits of Planting Customers training 15. The Goals of visiting planters 16. What to Avoid When Following Planters 17. 12 Reasons Why You Should Never Split A Planter 18. Steps To Visiting Planters 19. The 5 Point Checklist 20. Frequently Asked Questions From Seed Sellers 21. What Signals Are You Sending With Your Customers?
Why You Must Plant Your Customers:
To make sure your varieties win on every farm
- To get your customers to be more loyal to you
- To get orders much earlier, before competitors even get there
- To get larger orders than ever before

Run around your territory delivery Seed?
Plant test plots all across your territory?
Hope your new customers plant your seed in the right field?
Miss the one and only chance to get every customer’s mind focused on you?
Your customer plants your products properly.
Your customer wants your products to win over all others.
Your relationship with every customer is growing stronger than ever.
Your getting orders earlier than ever before without relying on programs.
Your customers start doing everything you ask them to do when you ask them to do it.
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Be at every customer’s planter when they’re planting your seed.
Train While You Drive.
Click the Buy Now button and purchase a copy for your entire team today!
This audio program includes a free downloadable study guide with each purchase.

Why riding harvesters is so important to sales success

Which growers you need to visit first
To make sure your varieties win on every farm