It’s that time of year.
The time when you and your customers become anxious for harvest to begin.
In fact, harvest is already underway in parts of our growing area. Maybe it has already started in your territory too.
Knowing what crops have been subjected to this year and how impactful the 1000 variables have been, what do you plan to do to keep your customers from making the wrong decisions, especially when it comes to your varieties?
The question is…
are you ANXIOUS about the outcome of this harvest season, or are you EAGER to find out its outcome?
There is a big difference, you know.
Most people use the words anxious and eager interchangeably, but they have two completely different meanings.
In today’s 5-minute podcast, I explain the difference between anxious and eager and why you must ride harvesters this fall, no matter how variable the crop is!