Sales Training Dedicated to Agriculture Sales
I want to share another great clip from our most recent Academy podcast that I did with John Polasini, who I consider to be one of the top seed sellers in the United States.
In this clip, John talks about why you have to “build a wall” around your existing customer base.
The podcast is available exclusively for Academy members but I wanted to share one of my favorite clips because I think the content is so valuable.
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.
