When harvest arrives each year it’s a time for sellers to get their “report cards” from their growers.
These report cards will determine whether or not you continue selling to your customers next year.
They will surely include the 1,000 reasons and excuses for not re-ordering your products the following season.
Unfortunately for you, none of these reasons will have anything to do with the real ability of your varieties to perform.
Every year a farmer’s yield, standability, dry down and grain quality will all be distorted due to uncooperative weather and bad management decisions made by growers during the growing season.
Only God knows what each growing season is going to bring.
But after spending 40+ years in the seed industry and I can assure you the next growing season will include the following; planting, replanting, crop damage by either hail, floods, droughts, wind-induced lodging, etc. Then add in some attacks by insects, diseases, and finish up with harvest.
Couple that with some farmers who will work to minimize crop input costs (some will simply give up), and you have maximum variability in product performance.
You see, there isn’t a single variety in the world that will perform to its full potential in a given year.
But you and your products will be judged on performance no matter what the growing season brings.
So the question is “Who is Responsible For Your Product’s Performance?
You or the farmer?
Before you can answer that you must understand the 1,000 Variable Principle.
Once you understand and believe in it your life as a Seed Seller will dramatically change.
Principle #1 will change the way that you look at Product Performance.
Watch the video below.