Postmortem is a complete examination of the body after death.
But I like to conduct a postmortem after the end of a long (and difficult) sales season.
Now, I realize the selling season is not over for most of you. In fact, some of you haven’t even started (my condolences).
Regardless of where you are at this point, you need to ask yourself (and your team) what you have learned since the planters stopped rolling.
Have you figured out what works and what doesn’t?
Or have you finally realized that there has to be a better and easier way to sell to today’s sophisticated farmers?
In this week’s Rod Cam, I dive into this topic and give you the perfect place to conduct a complete autopsy on your sales year!
P.S. The marketplace has become increasingly dominated by companies whose only method of getting a sale is offering a cheap price.
That strategy neutralizes unskilled sales reps but gives the skilled sellers the opportunity to differentiate themselves, sell value, and keep their margins. The bottom line is that we expect too much from our sales force because we haven’t adequately prepared them for what they’re being asked to do.
So how do you fix that?
Give yourself and your team a Blueprint to follow.
A Blueprint to succeed.
Click below to learn more about an exclusive live seed sales training workshop I’m hosting in Minneapolis.