Planting Customers is a strategy I developed many years ago. It’s the act of being at customers’ planters for 10-15 minutes in the spring when they’re planting your seed.
It’s the second most important customer contact of the entire sales year because of all the positive changes that take place when the visit is done correctly.
The real value of a Planter Visit is not based on just getting the seed planted properly. That is an important factor, but the most rewarding part of the Planter Visit comes when the sales rep sets the date to start the grower’s cropping plan prior to harvest.
In this particular podcast, you are getting an exclusive snippet from our most recent SeedSeller Blueprint LIVE session in Minneapolis, MN.