In order to stay in control of your territory and keep the snakes (competitors) away, you need to be sure you’re not creating your own “snake bait.”
That is, you have to make sure you’re not attracting snakes by the things you are doing or aren’t doing.
Often prospects or even customers are unknowingly setting up a trap for you to be bitten by a competitive snake at a later date.
Always be aware of this particular bait.
For example, when a prospect or customer tells you, “It’s too early to order. I don’t know what I’m going to do yet,” they have just placed bait in the trap that you will be caught in.
It’s the most common trap seed sellers fall into. That trap is believing that it actually is too early to order.
If you believe that, you will be bitten by the competitive snake who will slither in and sell that customer or prospect at a later date.
We know it is NEVER too early to order.
Farmers may have lots of excuses for not ordering early, but they will have no real reason why they shouldn’t. Nothing should stop your ability to continue to create cropping plans for every farmer out there.
Nothing.
Check out this entire Role-Play I put together for just for you.
(You can download this exclusive FREE sales script at the bottom of this blog post.)
Pay close attention to what happens to this prospect’s attitude throughout the sales conversation.
I want you to study this script and practice it over and over.
Look at all of the things that happened in order to help this grower change his mind. How did you see his attitude change once you got him to the field?
You need to be able to keep the marketplace snakes away from all of your prospects and customers, and this is the very best way to do it.
Happy Selling,
Rod
P.S. If you think this FREE word-for-word script is a game-changer be sure to check out my Handling Objections Playbook which contains dozens of additional Objections & Role-Plays scripts for you to practice.
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