As I travel all across North America this year I continue to see widespread apathy among field and Ag sellers and even the companies they work for.
When you look at this brutal marketplace and the current market conditions it would be easy to justify falling prey to this horrible disease.
But you cannot let yourself or any of your team members get infected.
In today’s RodCam I’ll give you the single antidote to protect you and the farmers you work with from succumbing to Apathy.
P.S. The marketplace has become increasingly dominated by companies whose only method of getting a sale is offering a cheap price.
That strategy neutralizes unskilled sales reps, but gives the skilled sellers the opportunity to differentiate themselves, sell value, and keep their margins.
The bottom line is that we expect too much from our sales force because we haven’t adequately prepared them for what they’re being asked to do.
So how do you fix that?
Give yourself and your team a Blueprint to follow.
A Blueprint to succeed.
Click below to learn more about an exclusive live seed sales training workshop I’m hosting in Minneapolis.