At this very moment, there are thousands of producers harvesting the results of what YOU sold them this past year.

It’s those results that help  form customers’ opinions of both you and your products.

They either solidify attitudes customer had already formed toward you and your products, or changes them completely.

Some of you are going to get “Gold Stars” this harvest season and be back on the farm next year, and some of you are going to get a good old-fashioned spanking?

If you do get a spanking it won’t be because of your products’ performance.  Instead, it will be based on your, the sales rep’s, performance.

I’ll explain what I mean in this week’s video.