This marketplace is full of major obstacles and problems.
Most of which are completely out of our control.
I mean, what can you do about the weather, market prices, and competitor programs or strategies?
But the funny thing is, the biggest pain point that I’m seeing with most seed and ag companies right now is totally within their control.
Yet, most continue to do nothing and just complain about everything they can NOT control.
Check out this week’s RodCam and I’ll explain what this pain point is and even give you a blueprint to fix it.
The marketplace has become increasingly dominated by companies whose only method of getting a sale is offering a cheap price.
That strategy neutralizes unskilled sales reps, but gives the skilled sellers the opportunity to differentiate themselves, sell value, and keep their margins.
The bottom line is that we expect too much from our sales force because we haven’t adequately prepared them for what they’re being asked to do.
So how do you fix that?
Give yourself and your team a Blueprint to follow.
A Blueprint to succeed.
Click below to learn more about an exclusive live seed sales training workshop I’m hosting in Minneapolis.