Why is price on everyone’s mind this year?
Why does price come up on every single sales call with a farmer?
The reason is because it’s the number one factor on a farmer’s mind in every sales conversation, no matter what the input or product being sold.
There are three reasons a farmer puts so much emphasis on price and, in today’s video, I will tell you why and how you can get past those reasons.
The encouraging news is you can overcome these price obstacles.
The big reason is because the vast majority of seed sellers (your competition) have contracted the price disease and are not willing to put forth the effort required to set themselves apart from you.
And that’s the reason why so many continue to play the “How Low Can You Go” price game!
P.S. NOBODY IS IMMUNE TO THE PRICE DISEASE…not even me.
One time I was so badly infected with it that I almost cost the young seed company I was working for $5.4 Million in revenue.
Watch the video below and I’ll tell you the story.