For over 55 years my dad farmed in South Dakota. He was a really good farmer and a really nice guy. But do you know what his favorite game to play was? He LOVED to beat up sales reps. Especially the sales reps that drove into his farm …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.