I understand there’s a lot of pressure on seed sellers, from both the marketplace and from growers, to drop prices.
I’m in the marketplace a lot with growers—I hear it all the time.
But, in addition to the fact that lowering price takes away your company’s ability to supply top value, lowering price can also develop into something more serious that can infect your entire team—the Price Disease.
And a single case of the Price Disease that is gone undiagnosed or untreated can quickly develop into an outbreak.
Right now the Price Disease is running rampant and this contagious disease can quickly turn into a full-blown epidemic if seed sellers and seed companies do not get themselves AND their customers vaccinated.
I’ve seen firsthand the devastating effects of the Price Disease on sales reps who were never vaccinated with value-selling-skills and it’s not a pretty sight.
In today’s Rod Cam video, I tell you why and how to inoculate yourself against this horrible, horrible disease.
P.S. Nobody is immune to the Price Disease…
…not even me.
One time I was so badly infected with it that I almost cost the young seed company I was working for $5.4 Million in revenue.