Virtually every seed seller who uses test plots or to gather performance information relies on them for one reason.
They want to know how their products performed.
Gee, if that’s what sellers want to know, why spend all of that time and money on test plots? Instead, why not let farmers do all of the work for you and just ride their combines?
Riding harvesters allows you to see your products perform in conditions that are more real because they are exposed to performance factors more true to type.
Think about how many more replications and locations you get to see your products in when you ride a harvester.
Plus, riding 50 harvesters gives you information on your varieties planted in 50 different locations, managed by 50 different growers, exposed to 50 different environments across hundreds of different soil types affecting the attitudes of all 50 customers in 50 different ways.
On top of that you get to focus only on your products on a harvester ride and not spend time comparing yourself with competitors.
Plots not only confuse you, but they also confuse your customers.
Get your customers, territory and company out of the test plot business; get into the 21st century and free up your life by getting into harvesters/combines this fall.
You will know so much about your products after just one season of riding harvesters that you will be able to teach everyone else about your products, including the plant breeders who developed them!