This is a great question that we hear all too often across the globe.
No matter what product or geography this is a universal question and one that needs to be addressed.
In this webisode of SeedSeller Training TV I tackle this question with 3 main steps:
- Understand what your true purpose is on the very first call
- Forget about the acreage concept — It doesn’t matter how big the farmers is
- Don’t ever go on a sales call, especially to a new prospect, without practicing first!