Q&A - The following is a great question I received over Twitter. It's one that I know a lot of sales reps encounter and it doesn't matter if you are a rookie to the business, just changed companies or you are breaking open a new sales …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.