Do you ever feel pressure to drop the price of your products in order to get the sale?
Are the current marketplace conditions causing you anxiety over how much you are charging farmers?
There’s a lot of pressure on seed and Ag sellers to drop prices from both the marketplace and from farmers.
In addition to the fact that lowering price takes away your company’s ability to supply top value, lowering price can also develop into something more serious that can infect your entire team—the Price Disease [new to the concept? watch this video].
Nobody is immune to the Price Disease…
…not even me.
One time I was so badly infected with it that I almost cost the young seed company I was working for $5.4 Million in revenue.
Check out the video below and I’ll tell you the story.
Rod
P.S. When you attend SeedSeller Blueprint Live I’ll teach you how to get vaccinated against the deadly Price Disease. Click below to learn more!
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