Use a Cropping Plan - Early orders have been the Achilles heel for seed sellers as long as I can remember. Most sales reps have come to believe that it's nearly impossible to write orders before harvest because the customer isn't ready to commit …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.