Why is price on everyone's mind this year? Why does price come up on every single sales call with a farmer? The reason is because it's the number one factor on a farmer's mind in every sales conversation, no matter what the input or product …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.