In order to stay in control of your territory and keep the snakes (competitors) away, you need to be sure you’re not creating your own "snake bait." That is, you have to make sure you’re not attracting snakes by the things you are doing or aren’t …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.