This month, my SeedSeller Academy podcast guest is Bob Thurston. Bob is the founder of Thurston Inc. and Thurston Genetics. I was thrilled to have Bob sit down for a podcast as he is a true icon in the seed industry and someone I've known for …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.