When was the last time one of your varieties got its butt kicked by a competitor's variety? How did that affect your self-confidence to keep selling? It's every seed seller's goal to have his or her products win or, at least, perform the …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.