How To Sell Seed In The 21st Century Marketplace
Successful Selling - Salespeople are the most powerful people in the entire world. They're the only group of business men and women who get to decide, not only the kind of company they want to work for but, more importantly, how successful their company becomes. In addition, the unemployment rate for sellers who can … [Read more...]
Use a Cropping Plan - Early orders have been the Achilles heel for seed sellers as long as I can remember. Most sales reps have come to believe that it's nearly impossible to write orders before harvest because the customer isn't ready to commit prior to that. This is the reason so many sellers don't even try to write … [Read more...]
Maybe You Should Be! Anyone who has grown up in the seed industry knows what a hybrid is and what makes it so unique. In the early 1930s, the commercial seed business was birthed by the advent of hybrids. This new system of corn improvement was based on combining two totally unrelated genetic backgrounds (parent lines) … [Read more...]
The Progress Report - If you have followed this training blog for very long, or have ever attended one of my sales training sessions, then you will already know the answer to this question... What is the Most Important Customer Contact of the Year? The answer is visiting planters in the spring! Why? The reasons are … [Read more...]
Seed Seller Training Radio - Believe it or not, the telephone is still the number one form of customer contact in the seed industry. Even with the addition of all the social media tools available today, when it comes time to contact a farmer in a quick and meaningful way, using 140 characters just isn't going to cut … [Read more...]
