Top sellers know that successful prospecting is the only thing that insulates them from marketplace situations that could otherwise threaten their sales. Things like... acreage shifts the impact of volatile market prices unscrupulous …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.