One of the biggest challenges seed sellers face when selling value is they forget that the only real value farmers get when they buy seed from you is... YOU! Product parity dominates the seed business. That means there are no bad varieties out …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.