This is the time of year when sales don't match inventory. A problem like this causes sales reps AND companies to panic. But as soon as panic takes over, sales reps STOP selling value and, instead, focus solely on selling price to get a sale at …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.