In today's Ag marketplace, if you can solve a farmers problem, no matter what you're selling, you're unstoppable!
Anybody can get better at sales.
- How do I control the conversation and stay out of price fights?
- How do I get farmer to order earlier?
- How do I make sure my products win 95% of the time?
- What do I say to a farmer when he wants to talk price or markets?
- How do I get farmers to follow my lead?
- How do I increase my prospecting success?
Successful sellers set themselves apart from everyone else. Amateur sales reps look, act, and talk like everyone else. Sell like a PRO—not an amateur.
Meet Your Trainer
“I believe selling in agriculture today shouldn’t be this difficult.” —Rod Osthus
- Five decades in the Agricultural Industry
- Bachelor of Science in Agronomy from SDSU
- Registered Seed Technologist
- Research, Trojan Seed Company (5 1/2 years)
- Director of Trojan Hawaiian Research, Maui, Hawaii (2 years)
- First employee, eventually became VP of Sales – Keltgen Seed Company (17 years)
- Founder and President, RC Thomas Company (20-Plus Years)
Master the skills you need to be a great sales rep in just one day. Whether you are a(n)...
- Farmer Dealer
- Direct Seller
- General Manager
- Ag Retailer
- Regional/District Sales Manager
What Do You Get With the Livestream?
4 Hours With Rod Osthus
First Hour – Time to Wake up!
Do you have a plan on how to increase sales this year?
When you ask prospective farmers to buy, you’re asking for more than just a sale. You’re asking for a commitment. Buying seed is a very serious purchase.
What they buy to raise a crop totally affects their livelihood and, in many cases, can determine whether or not they will be farming from one year to the next.
Sales reps need to help today’s sophisticated farmers solve problems and produce more on every acre.
Second Hour – Handling Objections
How do you stay in control of the sales conversation. Handling sales objections is based entirely on an offensive strategy that I call Staying Outside the Circle.
Staying Outside the Circle is a tactic used to keep you in a leadership position and in control of the sale at all times. The only way to stay in control of the sale is to manage objections.
If you’re not in control, even the smallest objection can take the conversation in another direction stopping the selling process. Not only does it leave the sale in jeopardy when an objection is not properly handled, but the entire relationship between the customer and the sales rep is at risk.
The result may be the eventual loss of a customer.
Third Hour – Earning a Prospect
The most common activity that ensures goal achievement is the least common activity performed by salespeople—prospecting for new business. Most sales reps hate calling on people they don’t know.
Prospecting can be difficult in any sales career, but with farmers it can be especially challenging. Farmers deal with so many variables that affect their income that they have become gun-shy about taking chances on buying from anyone they don’t know.
In the third hour of this livestream you’ll learn 5 Simple Secrets to Prospecting Farmers!
Fourth Hour – Follow a Blueprint
So how do you stand out from the competition and not sound like every other Tom, Dick, and Harry who drives onto his farm place?
Simple. You have a plan.
Understand how the 9-Step Blueprint will fundamentally change the way you sell to today’s sophisticated farmers and allow you to enjoy more free time doing what you love.
By executing this new framework, you can overcome price objections, outsell the competition, and gain the confidence you need to increase sales and help farmers produce the best crop possible!
The replay of the Livestream will be available exclusively for 72 hours after the Livestream.
What's My Investment
ROD OSTHUS TEACHES SEED SELLING – LIVESTREAM
Access to the Livestream Event and 72 Hour Replay Access