Once again, we are about to enter the “stupid cycle” in seed business. It seems that every few years some companies have a lapse in judgment so severe that it destroys their customers’ faith in companies and what they stand for. That lapse in …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.