When I was in elementary school, one of the greatest forms of ridicule a kid could experience being called chicken by the other kids. Whether or not it was meant as a joke, if they called you chicken, you were being accused of being a coward, afraid …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.