Prospecting can be difficult in any sales career...but with farmers, it can be especially challenging. When farmers don’t know you or when you don’t make a good first impression, they can be very good at putting you off. They’ll make up an …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.