I've been hearing non-stop everywhere I go about how seed and ag sellers are getting beat up on price. And it's not a pretty site. So, why do farmers always bring up price? Well, the answer may surprise you. The sales rep is almost always …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.