A farmer never buys from you the first time because of your product. How could he? He knows nothing about your product. After all, he has never even planted it before. Too many seed sellers make the mistake of trying to get a sale based …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.