In all of my years in the seed business, one truth has emerged…the more time you spend on product training, the less you sell. In the video below, I explain why.
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 45-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.