Planting Customers is a strategy I developed many years ago. It's the act of being at customers' planters for 10-15 minutes in the spring when they're planting your seed. It’s the second most important customer contact of the entire sales year …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.