The question of what market prices are going to do is on the minds of everyone these days. As a result, it's coming up on almost every sales call and interaction with prospects and customers. But that's not the problem. The problem is that …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.