Seed Seller Training TV - What is the number one motivator of people? What is the number one motivator of farmers? The answer is not money and it's not bushels per acre. It's a lot more than that and it's the key to keeping a customer …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.