Q&A - Rod, I really like the way you talk about selling in your Seed Seller Training Journal. You seem to understand the line between having a good relationship with a customer and breaking rules trying to be too nice. I have to admit, I am …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.