In selling, mechanics are activities or action steps taken during the sales process. Mechanics involve actions that can take place with or without much thinking. And since successful selling is based first on having the right thoughts, simply …
A lot of field/ag sellers really struggle when trying to sell to today's sophisticated farmers. After 50-plus years in the seed business, Rod Osthus has developed a selling framework he walks sales reps and companies through so they can gain more confidence & increase their sales.
Best of all, the blueprint he teaches not only makes selling easier but helps 21st century growers produce more bushels on every acre.