What do you do when the only product you have to sell is a product customers…
…DON’T WANT?
One of the things sales reps hate the most is not having what customers want. This happens fairly often in the seed business, especially when a specific variety or a technology performs above the rest.
Shortages can also result from the perceived value of something new that few customers have even seen before, but the marketplace hype is so great, that a market for the product is created.
A prime example of that is Enlist 3 soybeans.
I’ve had so many sales reps begging me to dive deeper into this topic because it is a real issue with so many seed sellers right now.
Contact Jocelyn at (320) 400-9039 or email her at [email protected] to schedule a free call with Rod Osthus to discuss the obstacles facing your business, and to find out if R.C. Thomas Company is a fit for you and your team.